USC Housing Booklets
The pre-existing style of USC Housing's materials were clunky, dated, and over-designed. The standard style guide I created for the USC department traded the darkness of cardinal and charcoal colored pages for clean white negative space, as well as exchange chunky bold typefaces for a thin alternative. These changes brightened the overall feel and helped bring USC Housing marketing materials to a cleaner and more modern place. Additionally, as the lead on photoshoots I vied for less models and instead to let the photography focus on the real. Photographing members of the Trojan family during candid moments in their life on campus, such as during move-in day, lent a more genuine air! Below are a couple of examples of the catalogs I designed.
Skills: Rebranding, Location Scouting, Photography, Retouching, Photoshop, Layout, InDesign, Print, Web